I met someone recently at one of my regular networking groups. When he explained what he did I advised him that the group may not be great for him and his business. He sold cosmetics direct to consumers and was there to generate leads for his business. The group was made up of professionals and providers of business services.
He said, rightly, that everyone there either used or knew people that used the types of products he sold. I said that was true, but they were all there because they shared the same target market. They were not selling directly to consumers of domestic products so the best network for him would be with others selling directly to the same domestic consumers.
Successful networking for business development is all about building relationships with the right people. A good place to start when selecting a networking group for business is to find one where the other members sell to the same target market as you.
Good Networking!
Dave Clarke
ps Visit the new home of the business networking blog for the latest posts
Tuesday, August 30, 2011
Are you networking with the right people?
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3 comments:
That maybe true but think about this for a moment. Your selling a weight loss product at a networking event where the target market is real estate for an example. Yes they are real estate professionals but I guarantee you most are not in the best of shape and are interested in losing weight and therefore interested in what you have to say and promote. Thanks David
Networking is not selling. It's about people relationships with people with access to your target market.
I enjoyed reading through your posting. I need to say that it was the 1st article on your blog I genuinely enjoyed and in which I had a feeling of agreement, know what I mean? In any case, keep the posting and I’ll be back once again.
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