I met someone last week at one of my regular networking groups. When he explained what he did I advised him that the group may not be great for him and his business. He sold cosmetics and the group was made up of professionals and providers of business services.
He said, rightly, that everyone there either used or knew people that used the types of products he sold. I said that was true, but they were all there because they shared the same target market. They were not selling directly to consumers of domestic products so the best network for him would be with others selling directly to the same domestic consumers.
Successful networking is all about building relationships with the right people. A good place to start when selecting a networking group is to find one where the other members sell to the same target market as you.
Good Networking!
Wednesday, December 15, 2010
Are you networking with the right people?
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5 comments:
Dave:
Agree and disagree. Of course, you want to network with potential clients and customers, but with networking you never know where a referal will take you. Most of my networking is in a targeted manner, but some is always expansive - anyone and everyone!
I appreciate your blog! The ideas are as good in Los Angeles as they are in London!
Cheers.
Ken Tudhope
www.networkingnote.com
So right, Dave! Sadly too many 'networkers' are simply having the wrong conversatiosn with the wrong people at the wrong event. And guess whose fault that it? Theirs!
A little networking strategy goes a long way!
You must target your market or else you are wasting your own time. If you are selling vitamins talk to people who take vitamins. If you sell energy drinks talk to people who take energy drinks.
If you approach someone who does not want to have what you offer it is just like asking a Christian person to convert to being a Jew.
Lawrence Bergfeld
Subject of your post is very interesting.I 'd love to read more.Please make the next post here, i 'll be waiting for that.
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Hey.. this is a good one..it seems the author knows the subject well. It is a good site indeed. Liked it.eh.. good one )).
http://www.zionsonline.com.au/
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