In The quality of your network really matters I wrote about recent research into influencing behaviour through social networks. This research highlighted the importance of building close, strong ties to people in your network.
In his keynote at the F5 Conference earlier this year Malcolm Gladwell is quoted as Saying,
"If social media tools are going to make a meaningful commitment to the way our world is run you have to remember to build trust, to build institutions and to build strong ties."
Mark Smiciklas of the Intersection Marketing Blog regularly produces some great visuals in his articles. Here are the ones he used to illustrate the Malcolm Gladwell quote in his article on Malcolm Gladwell & The Future of Social Media a few months ago.
As I have written before,
"Success in networking (offline and online) comes down to building a manageable number of relationships amongst people with influence amongst the right audience. Then motivating that network to advocate you."
Good Networking!
Dave Clarke
3 comments:
Dave:
When I decided that the CPA partners were the CONNECTORS in my world and started building true relationships things changed for me. Sometimes it's a balancing act between people who are competitors however. I use common interst to get beyond that. Everyone is interested in the job market.
Good stuff, keep writing!
Ken Tudhope
www.networkingnote.com
Great post Dave. I like articles that really focus on the strengths of social media - a fact that a lot of businesses are still missing. It's a way to interact on a personal level and building these strong ties with customers, not just an online advertising board which is what many still use it as.
Exellent word picture on the ties that we have to have to build our network!!! Time to use it or else we will lose it!!!
Lawrence Bergfeld
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